Sesame Street Comes to Netflix
The Ask: Creative Cohesion
Build a bold and flexible creative system of promotional artwork, trailers and enhanced clips that can be applied to all 10 Sesame Street titles. The system should be intuitive enough to be handed over to external agencies to work off of for future titles with a range of “big” and “small” options.
Strategists: Brittany Hicks
Producer: Judy Futsch
Creative Direction: Laura Strohbusch
Designer: Megan Henigman
Row Cohesion
The goal of CREATIVE COHESION on product is to connect multiple titles within a set through a consistent, flexible and recognizable visual system.
This system should work to promote titles individually, while also building recognition across the group of titles.
Personalized artwork and video, as well as sound and motion design all work together to strengthen and support the system.
Creative Process
Moodboards
Creative Process Moodboards
Overview
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Overview |
